Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings.
Instagram allows users to upload photos and videos to their profile and edit them with various options. Instagram hosts dozens of original filters that users can add to their photos.
What Is Instagram Marketing?
On our way to making you a master, let’s start with the basics. What is Instagram marketing, and how can you use it for your business?
As one of today’s most popular sales channels, the platform offers a wide range of ways for you to reap its benefits. All you need is a good strategy and some dedication to making it happen.
1. Organic Content
Organic content is an umbrella term that describes any unpaid content that you post, like photos, videos, and Stories. These posts should be at the heart of your Instagram marketing strategy, because it’ll be much easier to make those sales if you can keep your audience interested organically.
FitBit does a great job of promoting their product while giving their followers a “bonus” in the form of a Spotify playlist to listen to during their workout. The post features a fun visual of a FitBit displaying Spotify playlists.
2. Instagram Ads
If you’re looking to get some cold, hard sales, Instagram Ads are a more direct approach to Instagram marketing than organic content. There are several types of ads you can run, including image ads, video ads, carousel ads, Story ads, and shoppable posts.
Image and Video Ads
These show up in user feeds the same way that organic posts from other users do, so your ads can be front-and-center in the user experience. As you may have guessed, an image ad refers to an ad that features an image, and a video ad features a video.
These ads include a call-to-action button that encourages users to take a specific action, like:
Carousel ads function in a similar way to organic posts that feature more than one image or video. They appear in a user’s feed along with other posts, allowing you to display up to ten images or videos per post. What’s cool is that each of these items can have their own unique link to lead your users to.
If you have a dropshipping store, for example, you can highlight a few sale items and lead potential customers to your website to shop.