Google Adwords / PPC Services

GoogleAdwords/Pay-Per-Click

Introduction to Google Adwords Marketing/PPC Advertising

 

1. Pay-Per-Click Advertising
  • About Google Adwords & Bing Ads
  • Where ads appear
  • Advantages of using AdWords & Bing Ads
  • Google Adwords or Microsoft Bing Ads?
  • Understanding the AdWords structure
  • What is Quality Score?
  • How Adwords auction system is designed?
2. Before Getting Started
  • Understand & Define your business
  • Understand & Define your product
  • Understand & Define your customers
  • Setting realistic expectations out of Adwords
3. Getting Started with AdWords
  • Signing up for an account
  • Exploring the adwords interface
  • A look at AdWords Express
4. Importance of Researching the Keywords
  • How keywords work
  • Using Google Keyword Planner
  • Using SEMrush tool
5. Creating the First Campaign
  • Creating a campaign
  • Campaign Types
  • Selecting the target audience
  • Campaign Bid types & settings
  • Ad extensions & types
  • Advanced campaign settings
6. Understanding Adgroups & Ads
  • Search Ads
  • Display Ads
  • Video & Youtube Ads
  • TV Ads
  • Mobile Ads
  • Creating an ad group
  • Keyword targeting options
  • Finalizing your ad group
  • Adding ad groups and reviewing options
7. Monitoring, Reports & Refining
  • Understanding reports
  • Search Terms, Auction Insights, and User Location reports
  • Creating and exporting reports
  • Understanding ROI
8. Advanced Tracking
  • Integrating Google Analytics
  • Configuring Adwords Conversion Tracking
9. Key Optimization Strategies
  • Configure campaign experiments
  • Key optimization tips
10. Going Beyond the Basics
  • Reviewing bid adjustments
  • Understanding Audience remarketing
 Optimizing ad extensions